Plain packaging reduces the at-tractiveness of the product, particu-larly to young peo-ple and women. HHS Tob. There are other impacts that we have flagged in the report as limitations of the study. Plain packaging reduced the attractiveness and other positive attributes of cigarette packaging, with darker colours found to be the most effective. Please enable it to take advantage of the complete set of features! The removal of all branding and promotions from tobacco products, known as 'plain packaging', is intended to decrease tobacco consumption. In assessing the impact of the measure, compliance costs to industry were estimated, for the purposes of this PIR, using the government’s Regulatory Burden Measurement (RBM) -, Freeman, B., Chapman, S. & Rimmer, M. The case for the plain packaging of tobacco products. Tobacco packaging design for reducing tobacco use. The expected impacts of plain packaging for tobacco are, however, broader in scope than this study was capable of considering. 2015 Jun;26(6):560-8. doi: 10.1016/j.drugpo.2015.03.004. Scientific evidence has shown that the implementation of plain packaging reduces smoking prevalence [], increases thoughts about quitting and calls to quit lines [17, 18], reduces brand awareness, attractiveness and appeal of the package [19–21], and increases the salience and effectiveness of health warnings among adolescents []. Control 27, 58–64 (2017). These research reports were used to help develop the graphic health warnings used on cigarette packaging and evaluate the effectiveness of the plain packaging design. Get the latest public health information from CDC: https://www.coronavirus.gov, Get the latest research information from NIH: https://www.nih.gov/coronavirus, Find NCBI SARS-CoV-2 literature, sequence, and clinical content: https://www.ncbi.nlm.nih.gov/sars-cov-2/. Public Health 106, 315–322 (1992). The TMA has used has several variations of smuggling and counterfeit arguments against plain packaging including: “A counterfeiters’ charter“ In September 2008, Imperial Tobacco told the UK’s DH that the introduction of plain packaging “could be described as a ‘Counterfeiter’s Charter”. Hardcastle SJ, Chan DC, Caudwell KM, Sultan S, Cranwell J, Chatzisarantis NL, Hagger MS. Int J Behav Med. evidence from Australia, which is consistent with the conclusion that plain packaging is an effective public health intervention. They consistently show that plain packaging decreases the attractiveness of both tobacco products and smoking, particu- It has been shown that the efficacy of GHW, in terms of tobacco cessation, can wane over time. The study found plain packaging not only reduced overall misperceptions that there are healthier tobacco brands, but also found that participants … The Economic Impact of Smoking and of Reducing Smoking Prevalence: Review of Evidence. This variation may be due to different policy Can J Public Health. Author information: (1)Center for Global Tobacco Control, Department of Social and Behavioral Sciences, Harvard School of Public Health, Boston, Mass., USA Studies have revealed that plain packag-ing is found to be dull and to increase negative feelings about smoking. Here we examine the effectiveness of Australia's plain packaging law, which coincided with a change in graphic and text health warnings, by using nationally indicative data 5 years post implementation. Stead M, Moodie C, Angus K, Bauld L, McNeill A, Thomas J, Hastings G, Hinds K, O'Mara-Eves A, Kwan I, Purves RI, Bryce SL. Control 4, 80–86 (1995). NLM National Center for Biotechnology Information, Unable to load your collection due to an error, Unable to load your delegates due to an error. The aim of this study is to critically appraise the evidence for the effectiveness of the plain packaging of tobacco products policy. doi: 10.1002/14651858.CD011244.pub2. Epub 2015 Mar 24. Is consumer response to plain/standardised tobacco packaging consistent with framework convention on tobacco control guidelines? Background: Plain packaging has been in the limelight ever since Australia passed its controversial plain packaging legislation. Publisher Correction: The effectiveness of plain packaging in discouraging tobacco consumption in Australia. Nat Hum Behav. • Plain packaging is based on a consistent body of evidence9 • Plain packaging reduces the appeal of tobacco packaging and increases the effectiveness of graphic health warnings10 • Plain packaging has contributed to decreases in smoking prevalence and tobacco consumption11 • Plain packaging has not increased illicit trade12 As of May 2016, all tobacco products will have to be sold in drab, standardised packaging, instead of their current colourful, branded packs. Australia was the first country in the world to introduce legislation for mandatory plain packaging for tobacco in 2012 under the Gillard Labor Government, and various studies have since proved the effectiveness of these measures in significantly reducing smoking rates. A systematic review of quantitative studies. National Center for Biotechnology Information, Unable to load your collection due to an error, Unable to load your delegates due to an error. BMJ Open. doi: 10.1136/bmjopen-2015-010391. A systematic approach to a literature review was undertaken using five databases: PubMed, MEDLINE, Google Scholar, Global Health and Legacy Tobacco Documents Library. The removal of all branding and promotions from tobacco products, known as 'plain packaging', is intended to decrease tobacco consumption. nicotine and tar levels). Evaluating the impact of introducing standardized packaging with larger health-warning labels in England: findings from adult smokers within the EUREST-PLUS ITC Europe Surveys. Market research reports on tobacco plain packaging and graphic health warnings . 2 This is also usually accompanied with a graphic health warning. Get the latest public health information from CDC: https://www.coronavirus.gov, Get the latest research information from NIH: https://www.nih.gov/coronavirus, Find NCBI SARS-CoV-2 literature, sequence, and clinical content: https://www.ncbi.nlm.nih.gov/sars-cov-2/. Tobacco consumption fell 2.9% in quarter and 12.2% over the year, two years after plain-packaging legislation came into effect Plain Packaging Increases the Noticeability and Effectiveness of Health Warnings Plain Packaging Appears to be Having Effects on Smoker Attitudes and Behaviors Standardized or Plain Tobacco Packaging Scientific Evidence packs that were clearly visible on tables. We uncover a substitution effect that is robust to different specifications and control countries. However, data analysed in the literature review suggest that exposure to plain packaging increases intention to quit amongst exposed individuals, increases negative attitudes to both smoking and starting smoking. Personal tobacco pack display before and after the introduction of plain packaging with larger pictorial health warnings in Australia: an observational study of outdoor café strips. Plain packaging for cigarettes Together, we've changed the law - which will protect children for generations. Plain packaging discourages people from using tobacco by: reducing the appeal of tobacco products; making health warnings more effective; removing misleading information on … Here we examine the effectiveness of Australia's plain packaging law, which coincided with a change in graphic and text health warnings, by using nationally indicative data 5 years post implementation. The Framework Convention on Tobacco Control (FCTC) proposes that plain packaging would have three benefits: it would reduce the attractiveness and appeal of tobacco products, it would increase the noticeability and effectiveness of health warnings and messages, and it would reduce the use of design techniques that may mislead consumers about the harmfulness of tobacco products. Why is plain packaging important?  |  A total of 1923 studies were identified. This site needs JavaScript to work properly. NLM eCollection 2015. Plain packaging recognises Australia’s commitment as a signatory to the World Health Organization Framework Convention on Tobacco Control[4] and has been widely applauded by health agencies both in Australia and internationally. eCollection 2013. Plain packaging aims to improve public health in Australia by reducing smoking rates. Plain packaging works. Plain packaging, Ridgway elaborated, failed in achieving its supposed purpose because consumers, if they are dedicated smokers, purchase a legal product with the knowledge that its packaging – although it may be graphically “plain” – primarily served as a production for the cigarettes while at the same time still providing certain information (e.g. The review had been conducted by … USA.gov. This site needs JavaScript to work properly. Immediate effects of plain packaging health warnings on quitting intention and potential mediators: Results from two ecological momentary assessment studies. -, Beede, P. & Lawson, R. The effect of plain packages on the perception of cigarette health warnings.  |  On 24 May 2011, Cancer Council Australia released a review of the evidence supporting the introduction of plain packaging to reduce youth uptake. Drovandi A, Teague PA, Glass B, Malau-Aduli B. Syst Rev. 27 This additional benefit of plain packaging is extended to non‐smokers, as well as smokers. A small number of smokers also actively concealed their packs.11 2017 Apr 27;4(4):CD011244. A controversial paper hassuggested Australia’s plain packaging had done nothing to curb cigarette usage – a claim quickly howled down by medical experts. 2016 Mar;30(2):220-8. doi: 10.1037/adb0000146. WHO: Plain packaging works . doi: 10.17269/cjph.108.5828. Epub 2014 Feb 25. However, as smoking became less costly, smokers consumed more cigarettes. Quantitative and qualitative studies that evaluate attitudes towards smoking, starting smoking and quitting intentions when plain packaging use is compared with standard cigarette packaging use were included. In response to the policy, smokers switched from more expensive to cheaper cigarettes and reduced their overall tobacco expenditure and expenditure intensity. Please enable it to take advantage of the complete set of features! While plain packaging may play a role in helping to make tobacco products less appealing to consumers, and thus may lead to some form of cessation, it comes at the price of business—for manufacturers, distributors and retailers. Over the last few years, a series of graphs and data points have been released by the government to … 2015 Jul 14;8:1-35. doi: 10.4137/TUI.S15628. Plain packaging is an important demand reduction measure that reduces the attractiveness of tobacco products, restricts use of tobacco packaging as a form of tobacco advertising and promotion, limits misleading packaging and labeling, and increases the effectiveness of health warnings. 2020 Nov;4(11):1216. doi: 10.1038/s41562-020-00983-9. wider community, to evaluate the efficiency and effectiveness of the tobacco plain packaging measure. 2013 Oct 16;8(10):e75919. Agaku IT(1), Filippidis FT, Vardavas CI. Effectiveness of text versus pictorial health warning labels and predictors of support for plain packaging of tobacco products within the European Union. Tobacco plain packaging: Evidence based policy or public health advocacy? Clipboard, Search History, and several other advanced features are temporarily unavailable. doi: 10.1093/eurpub/ckaa053. 2019 Jan 17;8(1):25. doi: 10.1186/s13643-018-0933-0. 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